FILMED EPISODE: Founder Cashmere Nicole Launched A Beauty Brand With $0

Beauty Bakerie Founder Cashmere Nicole

We’re thrilled to announce Morphe Cosmetics as a partner for the 2020 Be Fearless Summit. Additionally, Beauty Bakerie founder Cashmere Nicole will be speaking and I had the chance to sit down with her in LA to discuss how she launched a million dollar beauty brand from nothing. She went from being a single mom and nurse to launching Beauty Bakerie. So let’s find out…how did she do it?

Announcing…The Be Fearless Summit RSVP & Morphe Announcement

The 2020 Be Fearless Summit RSVP is LIVE NOW! This event is free and open to the public along with students at UC Berkeley and surrounding colleges, high schools and programs.

 

The first 200 attendees will get a custom swag bag, and don’t forget to RSVP to get your headshot taken for free by Elisa!

 

RSVP stays open until we MAX OUT!

Additionally, I’m excited to announce Morphe Cosmetics as a partner for the summit! It’s pretty known to many that I’m terrible at putting on makeup, but my makeup artist Stephanie always uses Morphe products on me.

To have them onboard is an honor, not only because the brand is so on point with their messaging, but they truly embody what being fearless is about. If you’re lucky enough to snag a swag bag, Morphe product will be in there!

 

SEE YOU ON APRIL 1ST! Follow the summit on social media at @befearlesssummit and on the website here.

All Of My Obsessions

This post is not sponsored, just a bunch of my favorite products that I think you will love! I also make no money if you purchase any of these products linked below so if you do buy and enjoy them, let me know.

I like to consider myself a consistent person. Trends don’t catch my eye and I rarely steer in a different direction when it comes to makeup or skincare. Call me boring but at least I’m honest!

The products I use are life-changing. When I realized you can wear push-up inserts instead of buy push-up bras, I was shocked!

There’s a brush that will also straighten my hair? Count me in.

Here’s what I’m currently loving:

Nordstrom brand push-up gel pads

So long the days of buying push-up bras. I can’t remember the last time I bought a push-up bra since high school because I hate uncomfortable bras (the LIVELY no-wire push-up is a fabulous option if you’re like me and hate an uncomfortable wire) but these gel pads are changing the game. For $44, every bra can become a push-up bra!

On the topic of bras…I also purchased a strapless bra at Nordstrom at the same time I bought the gel cups. I didn’t have a strapless bra but wanted to buy one that was affordable. According to their site the exact bra I bought is sold out, but this is a similar option. There’s no straps and no buckles so you simply stick the bra on and then put the sticky part back together when you’re done wearing it.

*************************************************************************************

I asked Drybar to send me a brush that’s a straightener to test. I’m digging this product so far. Though it’s expensive ($145) this product is both tiny and practical for traveling or bringing over to a friends house. I have thick hair but the brush works fine, though I’d imagine this would straighten your hair even more if you have finer hair.

Other hair products I like are from R+Co. Though I got sent many of these free (besides the bras) I’ll keep buying them. The salt spray and dry shampoo are the two I tried and liked the most. I’ve tried every dry shampoo in the book and R+Co along with Klorane brand dry shampoo really work!

YSL Black Opium travel spray (as of 20 minutes ago I crashed and broke my 3rd mini travel size perfume in 3 months, Go Alexa Go) is the perfume I’ve been using for a few years. Since I continue to accidentally break this I’m going to have to find a more practical way to store the perfume than a glass tube, but this is my go-to perfume.

*************************************************************************************

Since y’all know I’m a chocolateaholic…the chocolate I’ve been loving lately is from Loving Earth. It’s expensive ($6 for one bar) so I buy it once a month as a treat and don’t let myself finish the bar before the month is over! If I’m somewhere else and need chocolate, I opt for Alter Eco truffles or Unreal almond butter cups (which I avoid buying in bulk because they’re also expensive) so I’ll buy one or two at checkout.

*************************************************************************************

When I interviewed Kent and Ryan of Neuro for Founder Files, I found myself eating their gum everywhere and anywhere. This gum has caffeine in it (which hasn’t inspired me to cut down my daily 3 cup regime, sorry Neuro) so it’s a gum that will energize you AND keep you focused. It never loses flavor or chewiness!

As summit season approaches, I try and get up between 5-5:30 AM to hit the gym by 6 AM. My early morning routine has inspired me to look for something besides a caffeine boost pre-workout. I’ve taken a liking to more labs aqua probiotic that acts as a pre-workout. The strawberry lemonade flavor is very light, so I’ll put a packet in my water before the gym and I instantly notice a difference. 

Hope you guys loveeee all of these goodies as much as I do!

Benefits of Probiotics with Probulin

This is part of a paid partnership with Probulin. Find out more about them here

I’m 22, so I don’t take a lot of supplements. I never have! I’ve been taking the same multivitamin for years (alternating between a Whole Foods brand one and a Trader Joe’s one) along with Vitamin C capsules that I buy in bulk. Sometimes I’ll get real fancy and buy Vital Proteins collagen (luckily the brand just sent me a years worth of collagen, so I’m set in that department) but one supplement I’ve never stopped taking is a probiotic. I did a blog post a year or so ago on another probiotic brand I was using to maintain gut health (which is your stomach) and I recently had the chance to try out a probiotic called Probulin. Research shows that probiotics support your skin, immune health and overall well-being, which are 3 key points in maintaining your happiness!

Reasons you should be taking a probiotic: 

Poor diet- if you find yourself eating a little less healthy than you wish, probiotics can help replenish the vitamins and minerals you’re not getting from vegetables.

Stress- high levels of stress can harm your digestive system! Too much stress will lead you to eat worse and often times exercise less. Taking a Probulin everyday will work to maintain your inside and outside health. 

Something I didn’t know before teaming up with Probulin is that prebiotics are just as important as probiotics. Just like all living things, probiotic bacteria require nourishment. A prebiotic is a fraction of soluble fiber that is a food source for the probiotics. During the shipping process, Probulin surrounds the probiotic with sustainably harvested brown seaweed to protect them from stomach acid and bile.

I was traveling when Probulin sent me a new set of their popular probiotics to try, which they always send cold and protected so that the bacteria in the probiotic stays fresh. This particular probiotic is stored out of the fridge, so I keep mine next to my nightstand and have it right before bed.

To find out more specifically on how Probulin stands out from other probiotic brands with their MakTrek 3-D Probiotic Delivery System, head to their site

Are you currently taking a probiotic? Let me know if you like the one you’re taking or would try Probulin. Get 20% off your first purchase with the code ALEXA20!

EPISODE 107: PIRONII

Super pumped to have a friend who I met at WeWork on This is Life Unfiltered this week! We met over 1 year ago, when he was just getting his candle line Pironii out there & I was losing my mind planning the first Be Fearless Summit. We were always the last 2 people at the office and I instantly appreciated his sincere drive & passion.

Since then, he’s managed to balance being an entrepreneur while finishing college + landing a lucrative deal with Urban Outfitters! Are you an entrepreneur in college? If so, how do you balance both? Comment below & tune in to the episode now on all streaming platforms! #LiveLifeUnfiltered #Pironii

#FearlessFridays BE THE NEXT BLAIR WALDORF

This giveaway has ended.

The way that I entered the fashion industry when I was 14 was through New York Fashion Week. I found an email online for the head of PR at BCBGMAXAZRIA and I pitched her. She invited me down to the show and I think my life really changed during that month. I went from an insecure, little 14-year-old to finally feeling like I had a place where I fit in for the first time in my life.

I’m busy planning the Be Fearless Summit which is April 1 at UC Berkeley and because of that I won’t go to Fashion Week this year. So I want one of you to experience Fashion Week instead of me!

Rules: you must comment on my latest Instagram post and tell me why you want to attend the shows, plus you must be over 16 (or have parental approval) and a way to get to New York. Once you’re here, I’ll hook you up with $150 towards a hotel for one night plus the opportunity to attend fashion week as me. Send me pictures afterwards!

This giveaway will run from today until Monday. Brownie points if you comment below why you deserve to come!

GOOD LUCK!

EPISODE 106: SHIFT YOUR MINDSET

The mindset episode!

Having a positive mindset can be difficult especially during the times when things aren’t going as planned. In my area of work, that’s ALL of the time! With what I’m pursuing for a career path and who I’m trying to become, I don’t have expectations. I stick with goals and ideas but I’m ready for wherever the world wants to take me.

Towards the end of last year, I found myself going between high and low, having trouble finding a common ground. I was happy, sad, angry, happy again, FRUSTRATED!…and I started to realize that I had lost the middle ground I so desperately need to thrive. So I started some new trends for me in 2020, including my morning mantra and going to bed earlier.

HOW I SHIFTED MY MINDSET:

My biggest goal for 2020 (besides having a successful summit, or two!) is to get another show. I made a sticky note and put it on my wall that says

You will get another show.

After my morning meditation, I look right at that sticky note and I say it over and over until I finish my meditation.

Think it, live it, do it.

I’m pretty notorious for having a 10:22 PM bedtime, but I’ve started going to bed earlier and getting up earlier. I don’t mind being in bed by 8 PM and asleep by 9 PM if that means I have to not go out or cancel a dinner. I like my life this way, and I have less trouble sleeping the earlier I go to bed. Try it!

Breathe. I think we all forget to breathe and funny enough, it’s kinda the most important part of living. Breathe deep. Smile when you want to and cry when you want to too.

Xo, Alexa

 

The Most Glam Way To Travel, Inspired By Alexa

You guys know I’m obsessed with traveling. It’s hard to travel and work, but I make it work and you can too. I’ve talked about some of my favorite apps to find cheaper flights like Momondo and SkipLagged before and I use them to book ALL of my flights! I’m obsessed.

Here are some of the best ways to make traveling a bit better:

Spend the night at the airport before

Airports now offer the ‘airport hotel’ option, which means no rushing to get to your flight or hitting traffic and being stressed on the way. Especially if you are flying through the New York JFK Airport, stay at the new TWA Hotel for the ultimate luxe travel experience as a part of its new renovations to become a world-class airport as explained on sites such as webuildvalue.com.

Wear soft fabrics, comfy jeans and sneakers to get you through the journey stylishly yet with comfort

It’s no secret that you want to comfortable while traveling, but that doesn’t mean you have to go full-on with sweats. A cashmere sweater will keep you warm on those chilly flights and still let you breathe, comfy jeans rather than your super fitted ones will make you look that much more polished yet still comfortable enough to fall asleep, and sneakers are the perfect shoe for the airport both in terms of safety, comfort, and style.

Take care of your skin before and during the flight

Flights are notorious for drying out your skin and the recycled air sure doesn’t do your skin any favors. So be sure to take care of your skin before and during the flight with luxe moisturizers and masks to fight dryness and keep your skin soothed.

Invest in a good carry-on if you are a frequent flyer

Your carry-on luggage can make all the difference. A suitcase with four wheels will keep the weight off your back and make it easy to get around, especially compared to a bag that would hang over your shoulder. If you find a bag also set up for your packing style, this can help streamline your packing process and make it easier to pull anything out if need be.

Take the Train for a More Relaxed Journey

When traveling by train, you also don’t worry about carrying heavy luggage. Some train stations have lockers available to store your things during your travels. For example, if you are traveling in London, you can use the convenient kings cross lockers for safe storage while you explore your destination.

Behind the Scenes of my Stanford Keynote

I was honored to put on a keynote at the Stanford Women in Business summit on Saturday in Menlo, California. WHAT AN HONOR! It was so awesome to meet so many of you! I got a few extra hours to explore San Francisco and drive around in this fun car 🙂 but not before eating allll of the free food at this five star hotel!

This video was sponsored by Acura, Zink Salon & The Clement Hotel in Palo Alto.