This Tech Startup Is Changing The Landscape

22 January 2021

Due to the current health risks, it has become much harder to shop for clothing. Sure, we can take measurements at home and order something off ModCloth or Nordstrom, but it doesn’t have the same appeal as trying them on before we head to the counter. Of course, we can also visit retailers and try on clothing with all the proper protocols, but is that something we want to risk our health for?

 Due to the current health risks, it has become much harder to shop for clothing. Sure, we can take measurements at home and order something off ModCloth or Nordstrom, but it doesn’t have the same appeal as trying them on before we head to the counter. …
And with reports saying that the virus may never go away, it’s difficult to feel optimistic about everything going back to the way it was. Luckily, it doesn’t need to. Thanks to new technology, designers were able to create software that will allow a customer to try clothes from the safety of their home.

StyleScan is a Los Angeles fashion startup that recently debuted last December. After two years of hard work, they were ready to unveil their proprietary visualization AI technology that’ll allow people to fit clothes without trying them on.

We call it ‘augmented apparel try-on’,” Larissa Posner said in an interview. “Displayed in 3D, the garments can be shown on a carousel of diverse models… we use our technology to convey human forms, different rotations, and a variety of poses. Our final image is indistinguishable from a traditional photograph.”

StyleScan’s technology runs on an AR interface. The technology forms 3D components in a footprint library, bypassing the need to transfer design data back and forth. The result is an easy layering of design spins onto real-world components, allowing people to swap the clothing using a photo.

Plus…

The fashions are rendered, not photographed,” Posner explained.


What did Posner mean by “rendered”? This means turning 3D models into 2D or flat images. In StyleScan’s case, the “models” are clothing. Before the clothes are uploaded into the system, specialists are tasked to make 3D model versions of them. This allows the clothing to adapt to the person’s photographed pose or angle.

For example, StyleScan can show a cute top’s front print on a front-facing person. But if the user wants to see how the clothing looks from the side, they only need to take a side view photo of themselves, and the technology will automatically overlay the top at the same angle. Think of it like looking at a mirror where your clothing changes magically. It’s very realistic-looking too!

[We’re] not just a group of techies,” said Galina Sobolev, StyleScan’s chief marketing officer. “We are seasoned fashion professionals, and with the aid of high-tech innovators we are bringing a lot to the game.” Posner, for instance, once worked as a fashion model in New York.

When is it rolling out?

StyleScan will be available mid-2021. The company is surprisingly tight-lipped about the details of its launch, including the clothing brands that they’re working with. However, we know it’s going to be an app since it’s easier to take photos with our phones.

If you’re looking for live updates, you can visit their website at stylescan.app.

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