Thanks to the low barrier to entry, nowadays it’s so easy to start a business right from home. Since 2020, more and more people have been looking for ways to add a unique touch to their websites. With ecommerce platforms like Shopify and WooCommerce, it’s certainly possible to make it all happen. While you can go for fun themes, somethings those generic website templates aren’t going to be enough. So, if you’re an aspiring business owner with big dreams to make their website just pop out, here is everything you need to know!
Keep it Simple
You might be surprised to learn that keeping it simple is key when it comes to catching attention. Yes, this is actually one of the most effective ways to make your ecommerce website stand out (surprisingly enough). This will help you avoid common e-commerce UX mistakes such as missing images, broken links, or 404 errors (page not found). Try to avoid slideshows, or anything too flashy, as this may not help you out in the long run. Plus, keeping it simple (not boring) can help make the website go faster too.
Make it Scannable
In terms of web design, one of the best ways to do this is to make your website scannable. This is especially true for your homepage. Using large headers, bolding key points, and bulleted lists will help visitors scan your page and find what they want. This may be a bit tricky if you have a lot of products or services to offer, but it is definitely worth the effort. It will keep your shoppers returning for more! Remember, you are competing against thousands of other sites for their business, so ensure the information is immediately out there.
Make Your Site Mobile-Friendly
How mobile-friendly is your website? As more and more people are using their mobile devices to browse the internet, it’s crucial that your e-commerce website is mobile-friendly. This can help you increase sales by allowing customers to shop from wherever they are, at any time of day or night.
The key to making a mobile-friendly site is adapting its content and layout to work on mobile devices. This means ensuring that the text is easy to read, navigation is simple, and links are clickable. More people are shopping with their phones, and while you don’t need an app, having a mobile-friendly website is going to help drastically. Plus, mobile friendly websites rank better too.
Consider the Imagery
What type of imagery are you using for your website? While stock photos can be wonderful, this isn’t done you the biggest favor. Your website can’t look generic, it can’t look overly simple, and it needs to have that human touch. The average consumer is more than familiar with stock photos.
So having a bunch on your website is far from being a good look. Having poor-quality images will not only detract from the experience of browsing your website, but it will also sway visitors to leave your site and look for another seller with better photos. High-quality photos are a sign of a good brand.
Create a Unique Selling Proposition
This is something a lot of owners don’t really consider. A unique selling proposition is one of the most effective ways to make your e-commerce website stand out from competitors. It gives customers a reason to choose your product over those of your competition, and it can be the key to gaining customer trust and loyalty. This could be something as simple as your values or as complicated as a guarantee or policy that will compel customers to buy from you.
Offer Free Shipping
This simple trick immediately tricks people into wanting to make the purchase! Free shipping is one of the most effective ways to drive sales for your e-commerce store. It can also increase customer loyalty and decrease cart abandonment.
When it comes to merchant services, his is one thing you should not skip out on! Many retailers choose to set a minimum purchase threshold for free shipping. Often, shoppers will add more items to their carts in order to qualify for free shipping.
This strategy can be an excellent way to boost conversion rates, especially for customers who haven’t shopped with your brand before. It also allows you to provide a service that your competitors can’t, increasing revenue. However, you should be careful to make sure your e-commerce shipping policy doesn’t hurt your returns rate.