Selling and managing property isn’t just something that individuals are doing; in fact, you’ll find that more businesses are dipping their toes into this. When it comes to real estate, most folks know that this is where you want to invest. In fact, some businesses are even being born just straight out of real estate, whether it be appraisals, buying, selling, hard money loans, and the list could just go and on on. You’ll even find some businesses renting out property (vacation homes, B2B, or even residential), and of course, you’ll have others who want to spruce it up and sell it for a profit.
While it’s ultimately up to you and what you can (legally) do when it comes to properties, one thing that every business managing and dealing with property has to focus on would be competition within the market. Since more businesses are focusing on real estate, they need to stand out from the crowd. While sure, hiring a luxury real estate team to help you out is highly recommended, this might not be the only thing you can do to really stand out.
Again, like any business, you’re not only trying to provide why yours is the best but why this piece of real estate is absolutely worth it. But where do you start? So, with that said, here are some strategies that you should know when it comes to standing out from the competition and really getting this property to shine like no other!
So, one thing that you should know is that every piece of property is special. This is something that definitely holds true with luxury real estate. In fact, every luxury property has its own set of distinctive features and amenities that set it apart from the rest. Whether it’s panoramic views, custom architectural details, state-of-the-art technology, or indulgent amenities like a private spa or home theater, highlight these unique selling points to capture the attention of potential buyers.
Even if it’s luxury offices (in case you’re going commercial), then these need to be highlighted, too. Sometimes, you have to really show off what makes something so special; once you do that, it’s smooth sailing.
The chances are super high that you already know this, but it just doesn’t hurt to repeat it. First impressions greatly matter when it comes to property. When someone lays their eyes on it, even if it’s just a listing online, you want to make sure that they instantly swoon. This should go above and beyond swooning if someone is seeing the property in person.
So, with that said, you’ll want to start with the very basic things, such as investing in curb appeal (like enhancing the exterior of your property). Maybe focus on having a manicured landscape design, elegant lighting, and tasteful accents that exude sophistication and charm. But of course, you’ll want to pay attention to every detail, from the pristine condition of the driveway to the grand entrance of the home, to create a lasting impression that leaves potential buyers in awe from the moment they arrive.
Again, all of this is super important and should be focused on. Even if it’s commercial property, you should still try and go above and beyond for this, too.
Whether it’s residential or commercial, oftentimes, it’s not just the property itself, but it’s giving ideas and feeding the imagination of what the property could be used for. The goal is really about helping buyers envision themselves living in the space. So, ideally, it’s going to be best to just work with professional stagers and designers to create a cohesive and inviting interior that highlights the property’s finest features and maximizes its appeal.
Again, staging is meant to highlight certain areas and feed the imagination. Oftentimes, it’s just real estate photos that businesses will do that, but it would help to stage it for viewers, too.
As stated earlier, it’s not just about selling the property; some businesses are trying to focus on renting out their property to residents or businesses. So it’s going to be a really good idea to just go ahead and go the extra mile to offer bespoke services and amenities that elevate the buyer’s (or renters’)experience and set your property apart from the competition.
Whether it’s arranging private viewings, hosting exclusive events, or providing concierge services to assist with relocation or lifestyle needs, personalized touches can make a lasting impression and differentiate your property in a crowded market. Sometimes, going above and beyond is truly one of the only few ways to really achieve standing out.
