We all feel some sense of pressure that comes with starting a business, but once we’ve dotted the i’s, crossed the t’s, and have a fully functioning legal entity in place, we’ve got to ensure we bring it to the masses. But for those who are in it by themselves, the act of promoting a business is one of the most intimidating things; from the marketing to the networking and everything in between. So here’s a guide to help you navigate the initial stages of promoting your business when you don’t know where to start.
Marketing is one of those things that covers a number of different disciplines. Content marketing is one such approach that involves blogging or video content, and these two types of content alone can give you almost thousands of different permutations.
Video is such a powerful tool for engagement, but it still needs to fit in with a solid marketing plan. You can find an example of a marketing plan to get you inspired, but it goes back to understanding your brand and clearly articulating what it stands for as well as its values and its unique selling points.
We should always have a better understanding of who we are first because this then means we can promote our business effectively.
Networking is a vast playing field that can feel overwhelming for many. It involves various aspects, from promoting our business to distilling our brand for an effective elevator pitch. However, using networking is not just about pushing yourself onto people; it’s about strategic considerations:
For many businesses, the simple things like SEO can almost be overlooked, especially as many people think it’s not a worthwhile marketing tactic anymore. But we’ve got to think about SEO as being an essential task that can keep our business ticking over in terms of visibility. Creating quality content should always be priority number one, but there are a number of essentials to ensure that you are increasing your website’s visibility in terms of search engines, such as: