Before You Launch A Business

30 October 2023

So you’re ready to take the entrepreneurial plunge – that’s awesome! You’ve got the passion, the drive, and probably a killer secret recipe for the world’s best guacamole. But before you swing open those business doors,  there are some critical checkboxes to tick off. Buckle up, future tycoon; we’re jumping into the must-haves before your new venture lights up the “Open for Business” sign.


The Blueprint: A Solid Business Plan


Let’s start with the backbone of your business – the plan. This isn’t just some high school essay you can wing the night before. A business plan is your roadmap, GPS, and North Star, guiding you from “What if?” to “What’s next?” It outlines your business goals, strategies, market analysis, and financial forecasts. Without it, you’re basically sailing without a compass – and buddy, that’s a surefire way to get lost at sea.


Legal Eagles: Getting Your Licenses and Permits


Think of licenses and permits as your business’s VIP pass to the industry concert. You can’t rock out (legally, at least) without them. Depending on your business type, you’ll need to do your homework on which local, state, or federal licenses and permits you’ll require. Skipping this step is like playing hide and seek with the law – and trust me, the law has a way of finding you.


The Money Pot: Financing Your Venture


Capital. Dough. Bucks. Whatever you call it, you need it. Whether you’re bootstrapping, taking out loans, or attracting investors with your mesmerizing pitch, getting your finances in order is critical. It’s the fuel in your business tank, and without it, you’re not going anywhere.

The Name Game: Brand Identity


A rose by any other name, would not, as Shakespeare have you believe, necessarily smell as sweet! Names bring associations to our minds which can influence how we experience things. So, it is fair to say that your business name is like the flashy suit that makes you stand out at a networking event. It’s the first thing people notice and your first chance to make an impression. To coin a name that resonates, think about your brand’s personality. Is it fun and quirky, or sleek and professional? 


Use brainstorming tools, think about your audience, play with words, and consider name generators – they’re like having a creative brainstorming buddy at your fingertips. But remember, it’s not just about a cool name; it’s also about availability. Make sure your chosen name isn’t already taken, and secure that domain ASAP, otherwise, you could end up with a name that is not at all practical or useful.


If you’re still not sure how to come up with a brand name, then you can get professional help from a company naming service that will namestorm for you and work out the ideal name with the ideal associations for your business, which will appeal to our customers the moat, so you really don’t have to go it alone.


The Digital Dojo: Your Online Presence


We’re living in a digital world, and your business is a digital girl (or boy). An online presence isn’t negotiable –  it’s essential. From a slick website to social media profiles, being visible and engaging online is what gets you noticed. And if the internet is a vast ocean, your online presence is the lighthouse guiding customers to your shore.


The Art of Attraction: Marketing Strategy


If your business is a rocket, your marketing strategy is the launchpad. It’s what propels your brand into the stratosphere. Who’s your target audience? How will you reach them? What’s your message? It’s not enough to have a great product or service; you need a plan to get the word out. Guerrilla marketing, digital advertising, influencer collabs – the world’s your promotional oyster.


Customer Love: Service and Support


Let’s not forget about the heart of your business: customer service. It does not matter how brilliant, how revolutionary, your product is, if you offer poor service to your customers, then that is the main thing they will remember your business for and they are not exactly going to come back for more, are they? That is why, investing in quality customer service and support is like planting a garden – it’s all about growth, nurturing, and blooming relationships. But let’s not forget that great customer service doesn’t end with your team. Some tasks need to be outsourced. For example, you may use a courier service to deliver your products to customers. If so, you need to be sure that they value good customer service just as highly as you do.


Team Dream: Your Staff


Assembling the perfect squad to not only be ambassadors for your business but also to help you build the perfect company and run it as smoothly as possible, is vital before the big launch. After all, these are the people who will help bring your vision to life in all its glory. So, hire wisely. Look for individuals who share your passion and possess the skills to elevate your business. And once you’ve found them, treat them like gold – because they are.


Protect Your Assets: Insurance


Don’t let a mishap torpedo all your hard work before your business has even got going. Whether it’s property damage, a lawsuit, or an alien abduction (hey, you never know), having the right insurance can be the difference between a minor setback and a total knockout. So, assess your risks and cover your bases.


Systems and Processes: The Gears and Cogs


Systems are the silent heroes of any successful business. They ensure things run like a well-oiled machine, even when you’re not there to supervise. So it is fair to say that, investing time in creating efficient workflows, from customer onboarding to inventory management, right from the off, can save you a world of headaches and keep your business humming along smoothly.


Feedback Loops: Listen and Learn


Your customers and employees are your most valuable consultants. So take the time to create feedback loops to gather insights on what’s working and what’s not. Regular surveys, suggestion boxes, or just good old-fashioned conversations can unearth golden ideas for improvement.


The Exit Strategy: Plan B


It might seem counterintuitive to think about an exit strategy when you’re just starting, but it’s a crucial part of strategic planning. Knowing your long-term goals – whether it’s to scale, sell, or pass the business on – can influence your decisions and help you build a business that aligns with your endgame.


Launching a new business can be as tough and challenging as it is exciting, but if you nail these essentials, life will be much easier and your launch will go much more smoothly. 



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