How To Go Viral: Founder Files with Natasha Case, Coolhaus

6 January 2020

Twitter launched on March 21, 2006. Instagram launched on October 6, 2010. Natasha Case didn’t care: but she knew one thing, she didn’t want to work for a corporate company any longer.

Co-founders Natasha Case and Freya Estreller (girlfriends at the time, now married) started baking cookies, making ice cream, and combining them into “cool houses” in 2008. Natasha had JUST enough money saved up from her job working at Walt Disney to embark on her entrepreneurial journey, stemming her to find a broken truck online and use one free AAA tow to bring her truck to Coachella to premier their funky ice cream sandwiches. On the way back from the desert, Natasha’s phone wouldn’t stop lighting up. Coolhaus ice cream sandwiches had gone viral on Twitter, and by their return to Los Angeles from Palm Spring Coolhaus had 10,000+ Twitter followers. The thing about Natasha is that she didn’t leave her day job on a whim to launch Coolhaus. She is living proof that you need to be both eager and smart to become a successful entrepreneur: there’s a risk that every entrepreneur will have to take at some point along the road and making sure you can survive while pursuing your dream is crucial.

Enjoy Episode 3 of Founder Files!

Hear more of Natasha & I on This is Life Unfiltered during episode 99.

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