If you’re not familiar with LIVELY, you should be. I was their #WCW of the week last week, which made me smile SO MUCH! because this brand stands for everything I live for. I didn’t realize that the founder, Michelle Grant, decided to start LIVELY and risk leaving a life of comfort in the corporate world to fill the missing void in the bra market: a brand that stands for something more than sexy models. She founded LIVELY just a few years ago, and self-funded the project. Now, LIVELY competes against Aerie, and is winning the race. Michelle is incredibly inspiring, and her story is one to hear. Listen below!