The I AM Collection Campaign

3 October 2018


Back in 2011 I started a fashion blog…by now you guys know how that sentence ends, I hope. I started that blog when I was scared, sheltered and insecure. Over the past 6 years I’ve become confident, moderately established and more importantly, happy. Fashion was a huge outlet for me when my blog first began, and experimenting with my personal style was one of the reasons I began going to Fashion Week and even tried to become a model when I was younger. All of those experiences (negative and positive ones) led me to where I am today and I don’t regret any moment of self-doubt or sadness.

I was always intimidated by the idea of designing clothing. I can’t draw for my LIFE. In my opinion there has always been a void in the fashion industry when it comes to clothing that is appropriate for people my age. Kohl’s offers clothing like the LC Lauren Conrad line that’s cute but a little too adultish and honestly not cheap, and Target offers the Who What Wear line that’s cheap but too professional for young adults.

What about clothing to wear to your first internship?

Maybe your first day of high school?

How about for a pizza night with friends?

Or even the gym!?

So I decided to design a set of stickers and two t-shirts that kids, moms, teens, and everyone (girls, boys and whatever you identify as) can wear. I think there is a very special bond between a female and the women figure (whether that’s your mom, mentor, grandma, whoever) that should be embraced and discussed more because as women know, everything you say in front of a kid will become a part of who they become as they get older.

I want every one of you to wear these tops and feel powerful and fearless. You have a voice. You have the power to become whatever or whomever you want to become. You’re beautiful just the way you are. Your body is perfect the way it is. Your mind is strong enough just the way it is.

Buy from the I AM collection here. I can’t wait to see how you wear these tops and more importantly I can’t wait to see how you embrace your body and being fearless regardless of what you’re wearing!



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