Drafting the Cold Email

20 September 2019

Emails are often the first step for any career path you wish to embark on. I know how intimidating writing an email can be. It’s even harder when you don’t know the person so you’re email a cold pitch. A cold email is an email you will write directly to your dream boss. How you go about getting your dream boss’ email is entirely up to you. You may download the plugin Snovio.co to get every email you ever want from a website for free. It’s a game changing plugin!

This is a topic I’m frequently asked about because I’ve really made a living off of writing cold emails. Now, I may write 1,000 pitches and 1 replies and that could turn into something but it could easily not turn in to anything. I don’t think of any email or introduction as a waste of time. You will eventually get that one yes like I did for my Radio Disney show Fearless Everyday. There is nothing to be scared of. Half the time you won’t get a reply from someone because they never received your email!

A million different things will run through your head when it comes to writing a cold pitch.

Is this to formal, is it not formal enough, do I sound mean, does it make sense?

The chances of you getting a response are slim at best. I don’t mean to disappoint you but it’s important that you don’t put all of your eggs in one basket. There is no harm in emailing multiple people or executives whom you may want to work for. But you shouldn’t email 10 execs on the same team at one company. That looks more impersonal. 

The first thing you need to do is have a strong subject line. You want to make your intentions clear. If the person you are writing may need an assistant, your subject line should be ASSISTANT_NAME. With this subject line, they think you are an assistant and/or are looking for work. It’s a good way to maybe get your email opened. Second, you need to introduce yourself. In one or two sentences give them your name, recent history, and your reason for emailing. Now, show them you are a fan of their work by complementing something obscure or small they did in their past. You don’t have to write a 10,000 word essay here. I love reading through pitches but when I get so many for my podcast, I really respect when a pitch is a few sentences and to the point.

People are more likely to respond to genuine fans rather than people who don’t take the time to look up who they are emailing. Finally, let them know you are entering the same field as they are and would appreciate if they could give you any tips or leads on possible job opportunities.

Here is an example of a cold email Paco on my team sent out to a TV writer.

Dear TV Writer

My name is Paolo. I am a recent college graduate who has just moved to Los Angeles in order to pursue a career in animation. As a child you sparked my love for cartoons with shows such as, Power Puff Girls and Fosters Home For Imaginary Friends. In college I discovered your short form series: No Neck Joe. Throughout all of your projects I have come to notice, and admire, your ability to respect your older audiences while maintaining a tone acceptable for young children. Your ability to strike a balance between adult themes and childish presentation inspired me to reach out to you, and come to LA. 

I am looking for a job as a writers assistant or PA for an animated series to begin my career in the animation industry. If you, or anyone else you know, is in need of an assistant I am hardworking and willing to start as soon as possible. 

Thank you,

I know that writing emails is hard and not getting a response can really weigh a person down. Stay strong and keep believing in yourself. Today is your day! The top of your mountain is waiting…so get on your computer and type away!


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