23 June 2016

When you work in fashion, you’re constantly surrounded by new brands popping up everyday. It’s a hard industry to be successful in, especially if you’re working on a startup fashion line. However, that doesn’t mean that you shouldn’t start a line: just make sure your vision is clear, your team is on point, and you’ve got something that’s totally different and special.

I recently came across SemSemwhich is a luxury brand that recently popped up in the fashion space.

The line reflects the life experiences of its founder and creative director, Abeer Al Otaiba. She is focused on attention to detail, quality and functionality. Her Mediterranean upbringing, mixed with a French aesthetic, is the perfect contrast between a classic French women and effortless Greek goddess.

Take a look through the slideshow above to get an idea of what the collection is all about. If you’re looking to splurge on a gift for the lucky girl in your life, or simply treat yourself, SemSem won’t disappoint.


Miss Fashionista

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