Michelle Grant is a boss babe. After studying finance at the University of Pittsburgh, she founded LIVELY. Now ladies, you know what it’s like to squeeze and shove your tits into a bra. It fucking sucks. There’s nothing worse than feeling like you can’t feel comfortable in your own body. LIVELY delivers bras and undies that take the best elements of high style and comfort. The concept behind the brand started after Michelle found herself in Victoria secrets, looking for bras, when she became inspired by real life, plain and simple. Then came LIVELY.